Co-founder of GRP Records, Larry Rosen, on musical genres
Educational | Larry Rosen
A fascinating insight on how and why music is so frequently categorised into boxes, also known as genres. Co-founder (with Dave Grusin) of legendary jazz record label GRP (which originally stood for Grusin Rosen Productions) gives his view on why Smooth Jazz is a terrible term, explaining that these “boxes” were created by radio stations needing to establish a demographic to maximise advertising revenue from retailers.